Our story

Made to feel like you.

Jewelry-inspired Apple Watch bands designed around color, comfort, and character.

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Woman wearing a jewelry-inspired Apple Watch band
Close-up detail of colorful natural-stone Apple Watch bands

Why Floratie

A little color can change the whole day.

Floratie is for people who want their everyday tech to feel more personal. We bring jewelry-inspired color and character to the watch you already wear every day.

Designed around real life.

Color with character

Thoughtful colorways inspired by natural beauty.

Comfort for everyday

Lightweight designs made to wear from morning to night.

Made to mix & match

Styles that layer, stack, and match your mood.

Apple Watch face with a colorful natural-stone band

No two the same

Natural variation. Personal character.

The color and pattern of every natural stone is slightly different—so your band feels distinctly yours.

One for every mood

Your watch can change with you.

Colorful jewelry-inspired Apple Watch band

Bright

Soft neutral jewelry-inspired Apple Watch band

Soft

Polished natural-stone Apple Watch band

Polished

Our promise

More personal. More wearable. More you.

We design jewelry-inspired Apple Watch bands with thoughtful color, comfortable everyday wear, and easy ways to express yourself—your way.